P.T. Barnum — "Nobody ever lost a dollar by underestimating the taste of the American public."
Nobody ever lost a dollar by underestimating the taste of the American public.
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"I have found that by giving the public a little more than they expect, they will always come back."
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About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.
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