P.T. Barnum — "Nobody ever lost a dollar by underestimating the taste of the American public."
Nobody ever lost a dollar by underestimating the taste of the American public.
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More from P.T. Barnum
"We cannot all see alike, but we can all do good."
"Nobody ever lost money by underestimating the intelligence of the public."
"I have found that the public will pay for what they like, and they will like what they are told to like."
"I must confess that I am a humbug. I have always been a humbug."
"I have always found that it pays to be a little ahead of the times."
About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.
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