P.T. Barnum — "The bigger the show, the bigger the profits."
The bigger the show, the bigger the profits.
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More from P.T. Barnum
"I have found that the best way to make money is to entertain people."
"I am not in the business of selling truth. I am in the business of selling entertainment."
"I am a showman, and I have no apologies to make for being one."
"The plan of 'counting the chickens before they are hatched' is an error of ancient date, but it does not seem to improve by age."
"I have always tried to give the public their money's worth, and something more."
About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.
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