B.F. Skinner — "The consequences of behavior determine the behavior."
The consequences of behavior determine the behavior.
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More from B.F. Skinner
"I did not attack 'free will.' I attacked a traditional concept of 'free will' which is no longer tenable."
"Behavior is shaped and maintained by its consequences."
"The human organism is an amazing machine, but it is a machine nonetheless."
"The technology of behavior is not a threat to freedom, but a means to achieve it."
"The fact that people are happy, that they feel free, that they do what they want to do, is not a guarantee that they are behaving effectively or that they are doing what is best for them."