B.F. Skinner — "The consequences of behavior determine the behavior."
The consequences of behavior determine the behavior.
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More from B.F. Skinner
"I am sometimes asked, 'Do you think of yourself as you think of the organisms you study?' The answer is yes."
"A first principle of behavior is that it is shaped by its consequences."
"What is love except another name for the use of positive reinforcement? Or vice versa."
"The future of mankind depends on the application of behavioral science."
"If we are to solve the problems that face us, we must get rid of the notion that we are independent agents, free to do as we please."