B.F. Skinner — "The future of mankind depends on the application of behavioral science."
The future of mankind depends on the application of behavioral science.
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More from B.F. Skinner
"The only way to do great work is to love what you do."
"The world is not a dangerous place because of those who do evil, but because of those who look on and do nothing."
"We must design a culture in which men will behave in ways that are good for them."
"The free and happy individual is a myth."
"The traditional view of man is an obstacle to a science of behavior."