B.F. Skinner — "The free and happy individual is a myth."
The free and happy individual is a myth.
The free and happy individual is a myth.
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"The future of mankind depends on the application of behavioral science."
"The experimental analysis of behavior is a natural science, a branch of biology."
"The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone."
"We cannot prove that a man is free, but we can prove that he is not."
"The environment not only goads or releases, it selects."
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