P.T. Barnum — "The great art of money-getting consists in knowing how to attract the public."
The great art of money-getting consists in knowing how to attract the public.
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More from P.T. Barnum
"No one ever made a difference by being like everyone else."
"The public likes to be surprised, and I like to surprise them."
"I am a great believer in luck, and I find the harder I work the more I have of it."
"The public wants to be astonished."
"The best way to get rich is to give people what they want, and then charge them for it."
About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.