P.T. Barnum — "The great art of money-getting consists in knowing how to attract the public."
The great art of money-getting consists in knowing how to attract the public.
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More from P.T. Barnum
"The public loves a good fraud, if it's a good fraud."
"Never attempt to catch a whale with a minnow."
"You must get the public excited, and then give them something to talk about."
"To be a great showman, you must first be a great observer of human nature."
"The public is more easily humbugged than ever before, because it is so anxious to be humbugged."
About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.