B.F. Skinner — "The only way to save the world is to change the way we behave."
The only way to save the world is to change the way we behave.
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More from B.F. Skinner
"The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone."
"The fact that people are happy, that they feel free, that they do what they want to do, is not a guarantee that they are behaving effectively or that they are doing what is best for them."
"The problem is not to adjust people to the world they live in, but to adjust the world to the people who live in it."
"The pigeon is a better psychologist than the human being because it doesn't have language to confuse it."
"The environment not only selects behavior, it maintains it."