B.F. Skinner — "The only way to tell whether a given event is reinforcing to a given organism un…"
The only way to tell whether a given event is reinforcing to a given organism under given conditions is to make a direct test.
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More from B.F. Skinner
"I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is."
"I am not an atheist; I am a behaviorist."
"A scientist may not be sure of the answer, but he's often sure he can find one. And that's a condition which is clearly not enjoyed by philosophy."
"The individual is a passive vessel to be filled by the environment."
"We shouldn't think about what people feel, but about what they do."