B.F. Skinner — "The only way to tell whether a given event is reinforcing to a given organism un…"
The only way to tell whether a given event is reinforcing to a given organism under given conditions is to make a direct test.
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More from B.F. Skinner
"I am sometimes asked, 'Do you think of yourself as you think of the organisms you study?' The answer is yes."
"The world would be a better place if we gave up the notion of individual responsibility."
"Human behavior is determined by its consequences."
"Behavior is shaped and maintained by its consequences."
"The human organism is an amazing machine, but it is a machine nonetheless."