P.T. Barnum — "The plan of 'counting the chickens before they are hatched' is an error of ancie…"
The plan of 'counting the chickens before they are hatched' is an error of ancient date, but it does not seem to improve by age.
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More from P.T. Barnum
"Without publicity a terrible thing happens: nothing."
"I have found that the best way to make money is to entertain people."
"The best way to get rich is to give people what they want, and then charge them for it."
"The cheapest advertising is a satisfied customer."
"The public is always ready to pay for a good show."
About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.