P.T. Barnum — "The public is a great baby. It must be amused, and it must be excited."
The public is a great baby. It must be amused, and it must be excited.
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More from P.T. Barnum
"The public likes to be surprised, and I like to surprise them."
"The best advertising is that which makes people talk."
"I don't believe in humbugging the public, but I do believe in attracting their attention."
"I am not a philanthropist. I am a showman. But I believe in doing good while doing well."
"The bigger the humbug, the better the show."
About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.
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