P.T. Barnum — "The show must go on!"
The show must go on!
The show must go on!
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"The cheapest advertising is a satisfied customer."
"Laughter is the best medicine."
"The public is always ready to pay for a good show."
"Advertising is like learning—a little is a dangerous thing."
"A little reflection will show that humbug is an astonishingly wide-spread phenomenon — in fact almost universal."
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.
Widely attributed, a common theatrical saying, but strongly associated with his ethos.
Date: 1870s-1880s (approx)
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