B.F. Skinner — "The problem is not to adjust people to the world they live in, but to adjust the…"
The problem is not to adjust people to the world they live in, but to adjust the world to the people who live in it.
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More from B.F. Skinner
"We must design a culture in which men will behave in ways that are good for them."
"The individual is a passive vessel to be filled by the environment."
"The ultimate aim of the science of behavior is to understand and explain human behavior."
"Man is a machine in the sense that he is a complex system behaving in lawful ways, but the complexity is extraordinary."
"The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone."