P.T. Barnum — "To be a successful showman, you must always be a little ahead of your audience."
To be a successful showman, you must always be a little ahead of your audience.
To be a successful showman, you must always be a little ahead of your audience.
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"The bigger the humbug, the better the people will like it."
"Politeness and good humor are as much in demand as good merchandise."
"Nobody ever lost a dollar by underestimating the taste of the American public."
"Whatever you do, do it with all your might. Work at it, if necessary, early and late, in season and out of season, not leaving a stone unturned, and never deferring for a single hour that which can be…"
"Money is in some respects like fire; it is a very excellent servant but a terrible master."
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.
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