Steve Jobs — "We don't get a chance to do that many things, and every one should be really exc…"
We don't get a chance to do that many things, and every one should be really excellent. Because this is our life.
We don't get a chance to do that many things, and every one should be really excellent. Because this is our life.
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"I think the only way to do really great work is to love what you do."
"We're trying to build a company that will last forever."
"The desktop computer industry is dead. Innovation has ceased. Microsoft dominates with no real innovation. That's over. Apple lost. The desktop computer market has entered the dark ages, and it's goin…"
"People think focus means saying yes to the thing you've got to focus on. But that's not what it means. It means saying no to the hundred other good ideas that there are. You have to pick carefully."
"We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build."
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