B.F. Skinner — "We must design a culture in which men will behave in ways that are good for them…"
We must design a culture in which men will behave in ways that are good for them.
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More from B.F. Skinner
"The environment shapes behavior, but behavior also shapes the environment."
"A first principle of behavior is that it is shaped by its consequences."
"Men build society and society builds men."
"I could make a pigeon a high achiever by reinforcing it on a proper schedule."
"The concept of 'mind' is a verbal invention, an explanatory fiction."
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