Machiavelli — "When a prince has once made a reputation, he can easily overcome any enterprise,…"
When a prince has once made a reputation, he can easily overcome any enterprise, even if he has little strength.
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"Therefore a prince, not being able to use this virtue of liberality in such a way that it may be recognized, except to his cost, a wise prince ought not to mind the reputation of being a miser."
"Everyone sees what you appear to be, few experience what you really are."
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About Machiavelli (1469-1527)
Florentine diplomat and political theorist whose The Prince (written 1513) became the founding text of political realism and gave us the adjective 'Machiavellian.' Closely associated with Francesco Guicciardini (fellow Florentine political analyst and historian). For an intellectual contrast, see Erasmus of Rotterdam, Dutch humanist and The Education of a Christian Prince author (1516) — Erasmus's princely-instruction manual was published three years after Machiavelli's, for the same European audience, and is the explicit Christian-virtue alternative to Machiavellian power-realism. The cleanest 'realism vs idealism' founding pairing in modern political theory.