Steve Jobs — "You can't just ask customers what they want and then try to give that to them. B…"
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
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"I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things."
"You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your g…"
"I actually think that the PC business is going to be like the truck business. It’s not going to be like the car business where everybody has to have a car. I think that the PC business is going to be …"
"I think the things that people are most passionate about are the things that they love. And if you love what you do, you'll be good at it."
"The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament."
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