A lot of times, people don't know what they want until you show it to them. That's why a lot of people at Apple get paid a lot of money, because they're supposed to be on top of these things.
Apple co-founder
Interview with BusinessWeek in 1998, explaining Apple's approach to design and innovation.
1998
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"It's not about money. It's about the people you have, and how you're led."
Humorous"What is Apple? Apple is a company that makes tools for creative people."
Controversial"People say, 'Oh, God, if he were still alive, he would have done this, done that.' No. He would have done exactly what he did. He would have gone out and gotten a job."
Humorous"We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build."
Controversial"I think that the Macintosh was one of the most significant things that ever happened in the history of computers."
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