"The receptivity of the great masses is very limited, their intelligence is small, but their power of forgetting is enormous."

"The folkish philosophy of life must succeed in bringing about a nobler age, in which men no longer think of polishing up the races of dogs, horses, and cats, but in improving the race of man himself."

"The function of propaganda is, for example, not to weigh the rights of different people, but to emphasize exclusively the one right which it has set out to argue for."

"It is not by speeches and majority resolutions that the great questions of the day are decided—that was the great mistake of 1848 and 1849—but by iron and blood."

"Through clever and constant application of propaganda, people can be made to see paradise as hell, and also the other way around, to consider the most wretched sort of life as paradise."