People think focus means saying yes to the thing you've got to focus on. But that's not what it means. It means saying no to the hundred other good ideas that there are. You have to pick carefully.
Apple co-founder
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"I mean, I think that's why we're here. We're here to put a dent in the universe."
Humorous"I mean, some people say, 'Oh, God, if [Steve Jobs] got run over by a bus, Apple would be in trouble.' And, you know, I think it wouldn’t be a lot of fun, but there are some really capable people at Ap…"
Controversial"Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful… that's what matters to me."
Controversial"The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it too."
Controversial"The desktop computer industry is dead. Innovation has ceased. Microsoft dominates with no real innovation. That's over. Apple lost. The desktop computer market has entered the dark ages, and it's goin…"
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