"We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient."

"I think it's important to have a good vision and to be able to communicate it effectively."

"We are comfortable with invention. We are comfortable with failure."

"I think it's important to be willing to be misunderstood, if you're going to innovate. And you should be willing to be misunderstood for a long period of time."

"I believe that to be successful, you have to be customer-obsessed."