Jeff Bezos

I believe you have to be willing to be misunderstood if you're going to innovate.

I knew that if I failed, I wouldn't regret that. But I knew the one thing I might regret is not trying.

Your brand is what other people say about you when you're not in the room.

I want to have my ashes scattered on the moon.

I'm a big fan of the idea of getting rich slow. It's a lot more fun.

We are not in the business of selling books; we are in the business of helping people find books they want to read.

I believe that there's nothing wrong with being eccentric. If you're going to be a leader, you have to be willing to be different.

I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.

The thing that I have learned over time is that the thing that you want to do the most is the thing that you should do.

I want to make sure that we are always the most customer-centric company in the world.

I would rather have a small number of customers who are truly passionate about what we do than a large number of customers who are just satisfied.

I believe that the internet is the most powerful tool for human liberation that has ever been invented.

I think that the most important thing is to have a long-term orientation.

I'm a big fan of failure. I think it's a very important part of the learning process.

I think that the most important thing is to be customer-obsessed, not competitor-obsessed.

I think that we're just at the beginning of what's possible with the internet.

I'm a big believer in looking at things from first principles.

I think that the most important thing is to be willing to be misunderstood.

I think that the future is going to be very exciting, and I'm very optimistic about it.

I think that the most important thing is to have a good idea and to be able to execute on it.