"I want to make sure that we are always the most customer-centric company in the world."

"We are comfortable with invention. We are comfortable with failure."

"I knew that if I failed, I wouldn't regret that. But I knew the one thing I might regret is not trying."

"If you do build a great experience, customers tell each other about that. Word of mouth is very powerful."

"The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works."