Engage people with what they expect; it is what they are able to discern and what is to their advantage.
The Art of War
The Art of War, Chapter 5, Energy (paraphrased, essence retained)
c. 5th century BC
Found in 1 providers: grok
Cross Reference
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"Never venture to attack, unless you are quite sure of success."
Shocking"Rewards for good service are not to be a matter of routine, nor punishments for bad service a matter of course."
Controversial"If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant."
Strange & Unusual"If fighting is sure to result in victory, then you must fight, even though the ruler forbid it; if fighting will not result in victory, then you must not fight, even at the ruler's bidding."
Humorous"The greatest victory is that which requires no battle."
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