"I think the only way to do really great work is to love what you do."

"We're here to put a dent in the universe. Otherwise, why even be here?"

"I mean, some people say, 'Oh, God, if [Steve Jobs] got run over by a bus, Apple would be in trouble.' And, you know, I think it wouldn’t be a lot of fun, but there are some really capable people at Ap…"

"We've got to make sure that we're doing the right thing for the customer. And if we're not doing the right thing for the customer, then we're not doing the right thing for Apple."

"You have to be a little crazy to do this. You have to be a little crazy to build a computer company."