P.T. Barnum — "The best way to get rich is to give people what they want, and then charge them …"
The best way to get rich is to give people what they want, and then charge them for it.
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More from P.T. Barnum
"The road to success is always under construction."
"Every crowd has a silver lining."
"I have found that by giving the public a little more than they expect, they will always come back."
"I believe in advertising, honestly, but I also believe in taking advantage of circumstances."
"You can fool some of the people all of the time, and all of the people some of the time, but you cannot fool all of the people all of the time."
About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.
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