One of my suppliers told me, 'Ray, you know you aren't in the hamburger business at all. You're in the French-fry business. I don't know how the livin' hell you do it, but you've got the best French fries in town, and that's what's selling folks on your place.' You know, I think you're right, I replied. But, you son of a bitch, don't you dare tell anyone about it!
— Ray Kroc
Modern
McDonald's franchise builder
