B.F. Skinner — "A first principle of behavior is that it is shaped by its consequences."
A first principle of behavior is that it is shaped by its consequences.
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More from B.F. Skinner
"I am not an atheist; I am a behaviorist."
"A scientist may not be sure of the answer, but he's often sure he can find one. And that's a condition which is clearly not enjoyed by philosophy."
"The highest possible achievement is to be happy."
"The fact that people are happy, content, and well behaved, though controlled, is a terrifying indictment of the human condition."
"The rat's behavior is lawful, and by lawful I mean it can be predicted and controlled."