Steve Jobs — "A lot of companies have chosen to go in a different direction. They've chosen to…"

A lot of companies have chosen to go in a different direction. They've chosen to go with the 'open' model. And we've chosen to go with the 'integrated' model. And I think that's what makes us different.
Steve Jobs — Steve Jobs Contemporary · Apple co-founder

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WWDC keynote

Date: 2007

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