P.T. Barnum — "Advertising is to a genuine article what manure is to land, - it largely increas…"
Advertising is to a genuine article what manure is to land, - it largely increases the product.
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More from P.T. Barnum
"The public is more easily humbugged than ever before, because it is so anxious to be humbugged."
"Without publicity a terrible thing happens: nothing."
"There's a sucker born every minute."
"The great art of money-getting consists in knowing how to attract the public by some novel and original device."
"I have found that by giving the public a little more than they expect, they will always come back."