William Randolph Hearst — "Any issue, the front page of which failed to elicit a 'Gee whiz!' from its reade…"

Any issue, the front page of which failed to elicit a 'Gee whiz!' from its readers was a failure, whereas the second page ought to bring forth a 'Holy Moses!' and the third an astounded 'God Almighty!'
William Randolph Hearst — William Randolph Hearst Modern · Media mogul, yellow journalism

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Describing his editorial philosophy for attracting readers, as recounted by Oscar Lewis.

Date: Early 20th century

Life & Aging

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