Sun Tzu — "Confront them with the advantageous and they will take the bait; confront them w…"
Confront them with the advantageous and they will take the bait; confront them with the harmful and they will not come.
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More from Sun Tzu
"Know thy self, know thy enemy. A thousand battles, a thousand victories."
"A leader leads by example, not by force."
"The quality of decision is like the well-timed swoop of a falcon which enables it to strike and destroy its victim."
"Put them in a place whence there is no escape, and they will prefer death to flight."
"The general who wins a battle makes many calculations in his temple before the battle is fought. The general who loses a battle makes but few calculations beforehand."