Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment—that which they cannot anticipate.
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"A leader leads by example, not by force."
"There are five dangerous faults which may affect a general: recklessness, which leads to destruction; cowardice, which leads to capture; a hasty temper, which can be provoked by insults; a delicacy of…"
"Be subtle! be subtle! and use your spies for every kind of business."
"Engage people with what they expect; it is what they are able to discern and what is to their advantage."
"The supreme art of war is to subdue the enemy without fighting."
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