Ray Kroc — "I don't care if the Pope himself comes to Cincinnati. He can eat hamburgers like…"

I don't care if the Pope himself comes to Cincinnati. He can eat hamburgers like everybody else. We are not going to stink up our restaurants with any of your damned old fish!
Ray Kroc — Ray Kroc Modern · McDonald's franchise builder

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Details

His initial strong opposition to the introduction of the Filet-O-Fish sandwich.

Date: Early 1960s (when the Filet-O-Fish was developed).

Wisdom
Source

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