Sacha Baron Cohen — "I think there's a lot of humor to be found in people's discomfort."
I think there's a lot of humor to be found in people's discomfort.
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More from Sacha Baron Cohen
"My characters are exaggerated versions of real people, but the reactions they get are always real."
"I think the role of the comedian is to be a provocateur, to challenge people's assumptions."
"I'm not interested in making safe comedy. I want to make comedy that makes people uncomfortable."
"The more ridiculous the premise, the more truthful the reactions."
"My comedy is designed to make people uncomfortable, because that's when they start to think."