Steve Jobs — "I would trade all of my technology for an afternoon with Socrates."

"We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build."

"We don't get a chance to do that many things, and every one should be really excellent. Because this is our life."

"The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament."

"We've got to make the small things count. We've got to make them sing."

"I mean, I think that's why we're here. We're here to put a dent in the universe."