I'd have a store with a row of vending machines in it. You'd push some buttons and out would come your Big Mac, shake, and fries, all prepared automatically. We could do that; I'm sure Jim Schindler could work it out. But we never will. McDonald's is a people business, and the smile on that counter girl's face when she takes your order is a vital part of our image.
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"If you're not a risk-taker, you have no business being an entrepreneur."
"I'm a big believer in continuous improvement."
"I'm a firm believer in the American dream."
"I'm not a saint. I'm a sinner."
"You'll never get ahead of anyone as long as you try to get even with him."
Imagining a fully automated McDonald's, then explaining why the human element is crucial.
Date: Not specified, likely from his autobiography 'Grinding It Out'.
Art & CreativityFound in 1 providers: gemini
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