I'd have a store with a row of vending machines in it. You'd push some buttons and out would come your Big Mac, shake, and fries, all prepared automatically. We could do that; I'm sure Jim Schindler could work it out. But we never will. McDonald's is a people business, and the smile on that counter girl's face when she takes your order is a vital part of our image.
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"I'm not a gambler. I'm a calculated risk-taker."
"I'm not a philosopher. I'm a practical man."
"The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it."
"You've got to be in the marketplace. You've got to be where the money is."
"No self-respecting businessman with a lick of sense would ever call himself a 'burger flipper.'"
Imagining a fully automated McDonald's, then explaining why the human element is crucial.
Date: Not specified, likely from his autobiography 'Grinding It Out'.
Art & CreativityFound in 1 providers: gemini
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