Reed Hastings — "If the Starbucks secret is a smile when you get your latte... ours is that the W…"
If the Starbucks secret is a smile when you get your latte... ours is that the Web site adapts to the individual's taste.
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More from Reed Hastings
"Innovation is not about doing something new, it's about doing something better."
"I've worked very hard, but my life's always been fun."
"Our biggest challenge is delighting our customers."
"We're a global company with a local touch."
"I got the idea for Netflix after my company was acquired. I had a big late fee for Apollo 13. It was six weeks late and I owed the video store $40. I had misplaced the cassette. It was all my fault."