If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.
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"Therefore, the skillful leader subdues the enemy's troops without any fighting; he captures their cities without laying siege to them; he overthrows their kingdom without long years of campaigning."
"If you are strong, appear weak. If you are weak, appear strong."
"Attack him where he is unprepared, appear where you are not expected."
"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat."
"The ultimate in warfare is to attack the enemy's plans."
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