Estee Lauder — "If you put the product into the customer's hands, it will speak for itself if it…"

If you put the product into the customer's hands, it will speak for itself if it's something of quality. Touch a face. Touch a hand. Say, 'This is for you, this is what I want you to wear.' If you can't smell it, you can't sell it.
Estee Lauder — Estee Lauder Modern · Cosmetics mogul

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Describing her highly tactile, aggressive, and intimate direct sales strategy.

Date: Unknown

Wisdom

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