Sun Tzu — "In war, the way is to avoid what is strong and to strike at what is weak."

"Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for…"

"When you are ignorant of the enemy's plans, you cannot prepare for them."

"The art of war is to be like water. For water in its natural course runs away from high places and hastens downwards. So in war, the way is to avoid what is strong and to strike at what is weak."

"If your enemy is secure at all points, be prepared for him. If he is in superior strength, evade him. If your opponent is temperamental, seek to irritate him. Pretend to be weak, that he may grow arro…"

"When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move."