P.T. Barnum — "More persons, on the whole, are humbugged by believing in nothing, than by belie…"
More persons, on the whole, are humbugged by believing in nothing, than by believing too much.
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More from P.T. Barnum
"The best kind of advertising is word of mouth, but you have to get people talking."
"I don't care what you say about me, as long as you say something about me."
"The public is a great beast, but it can be tamed."
"Politeness is the art of thinking twice before speaking once."
"The best way to get rich is to give people what they want, and then charge them for it."
About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.