P.T. Barnum — "Nobody ever lost money by underestimating the intelligence of the public."
Nobody ever lost money by underestimating the intelligence of the public.
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More from P.T. Barnum
"I am a firm believer in the power of curiosity."
"I don't believe in humbug; I believe in advertising."
"Need I explain to my own beloved countrymen that there is humbug in politics? Does anybody go into a political campaign without it?"
"I believe in advertising, honestly, but I also believe in taking advantage of circumstances."
"There is no royal road to anything. One thing at a time, all things in succession. That which grows fast, withers as rapidly. That which grows slowly, endures."
About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.
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