P.T. Barnum Quote Source & Citation:

Nobody ever lost money by underestimating the intelligence of the public.

— P.T. Barnum Contemporary · Showman, circus, hoaxes

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"I never asked what people wanted; I told them what they needed."

"The greatest pleasure is to give pleasure."

"If you want to be rich, you must be a showman."

"You know I had rather be laughed at than not to be noticed at all."

"The public is always ready to pay for a good show."

Often attributed to him, a variation of 'sucker born every minute'

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