Yuval Noah Harari — "Religion is the most successful brand in history."
Religion is the most successful brand in history.
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More from Yuval Noah Harari
"Nationalism is the most powerful force in the world today, but it is also the most dangerous."
"The greatest challenges of the 21st century are technological and ecological, not ideological."
"We are getting better at controlling the external world, but worse at controlling our inner world."
"We are getting closer to a world where we can outsource our decisions to algorithms."
"The key question of the 21st century is what to do with all the useless people."
About Yuval Noah Harari (born 1976)
Israeli historian whose Sapiens (2011) and Homo Deus (2015) reframed big history for a mass audience and sold tens of millions of copies. Closely associated with Jared Diamond (Guns, Germs, and Steel author and Harari's clearest intellectual ancestor) and Steven Pinker (data-driven optimist contemporary). For an intellectual contrast, see Jordan Peterson, Canadian psychologist and Maps of Meaning author — Peterson's Maps of Meaning argues that religious-mythological structure is the load-bearing architecture of human meaning — exactly the framing Harari's 'religion as useful fiction' thesis treats as historically transitory. The two are the largest-platform popular intellectuals of the 2010s with opposite views on whether religion encodes deep truth.