P.T. Barnum — "The bigger the show, the bigger the profits."
The bigger the show, the bigger the profits.
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More from P.T. Barnum
"I must confess that I am a humbug. I have always been a humbug."
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"I believe in advertising, honestly, but I also believe in taking advantage of circumstances."
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About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.
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