P.T. Barnum — "The cheapest way to advertise is to have something that is worth advertising."
The cheapest way to advertise is to have something that is worth advertising.
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More from P.T. Barnum
"The plan of 'counting the chickens before they are hatched' is an error of ancient date, but it does not seem to improve by age."
"Politeness and civility are the best capital ever invested in business."
"The public has a short memory, so you must always be doing something new."
"The public wants to be humbugged, and I am the man to do it."
"Never underestimate the power of curiosity."
About P.T. Barnum (1810-1891)
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.