The fact that people are happy, that they feel free, that they do what they want to do, is not a guarantee that they are behaving effectively or that they are doing what is best for them.
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"No one asks how to motivate a baby. A baby is an inexhaustible source of motivation—for itself."
"The experimental analysis of behavior is a natural science, a branch of biology."
"The only way to avoid trouble is to avoid living."
"The only way to get a good idea is to get a lot of ideas."
"No one asks how to motivate a baby. A baby naturally explores everything it can get at, unless restraining forces have already been at work. And what is true of the baby is true of the scientist."
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