The fact that people are happy, that they feel free, that they do what they want to do, is not a guarantee that they are behaving effectively or that they are doing what is best for them.
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"I've often said that my rats have taught me more than I've taught them."
"The organism is not an empty organism, but a very complex system."
"A first principle of behavior is that it is shaped by its consequences."
"The highest possible achievement is to be happy."
"Man is a product of his environment, and the environment is a product of man."
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