P.T. Barnum — "The great art of money-getting consists in knowing how to attract the public by …"
The great art of money-getting consists in knowing how to attract the public by some novel and original device.
The great art of money-getting consists in knowing how to attract the public by some novel and original device.
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"The road to wealth is open to all who have the courage to take it."
"I have found that by giving the public a little more than they expect, they will always come back."
"Without promotion, something terrible happens... nothing!"
"The American people like to be humbugged."
"The bigger the humbug, the better the people will like it."
American showman and Barnum & Bailey Circus co-founder, whose autobiography popularized Gilded Age commercial spectacle. Closely associated with James Anthony Bailey (his circus business partner). For an intellectual contrast, see Mark Twain, American author and Gilded Age satirist — Twain's The Gilded Age (1873, with Charles Dudley Warner) named the entire era of corrupt commercial spectacle Barnum embodied — Twain's later writing repeatedly attacked Barnum-style hucksterism as the era's moral disease.
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