Sacha Baron Cohen — "The more ridiculous the premise, the more truthful the reactions."
The more ridiculous the premise, the more truthful the reactions.
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More from Sacha Baron Cohen
"I'm interested in how people react when they're confronted with something they don't understand."
"I think the most important thing is to be authentic, to be true to yourself."
"I'm not interested in making people laugh for the sake of laughing. I want to make them think."
"I think the power of comedy is that it can make people confront uncomfortable truths."
"I don't think I've ever done a character that is a good guy. I mean, Borat is not a good guy. Ali G is not a good guy. Bruno is not a good guy."