B.F. Skinner — "The only way to tell whether a given event is reinforcing to a given organism un…"
The only way to tell whether a given event is reinforcing to a given organism under given conditions is to make a direct test.
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More from B.F. Skinner
"Man is a machine, but a machine in the sense that a tree is a machine. What he does, he does because of his structure, not because of some indwelling agent called a 'will.'"
"We are all controlled by the world in which we live, and we are all engaged in controlling the world in which we live."
"We can't have a science of behavior if we insist that behavior is not determined."
"We shouldn't teach great books; we should teach a love of reading."
"The rat's behavior is lawful, and by lawful I mean it can be predicted and controlled."