B.F. Skinner — "The only way to tell whether a given event is reinforcing to a given organism un…"
The only way to tell whether a given event is reinforcing to a given organism under given conditions is to make a direct test.
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More from B.F. Skinner
"We can't have a science of behavior if we insist that behavior is not determined."
"The study of human behavior is not an attempt to explain away human dignity, but to clarify the conditions under which human beings can achieve their greatest potential."
"Morality is a social construct enforced by punishment and reward."
"The only way to save the world is to change the way we behave."
"I did not attack 'free will.' I attacked a traditional concept of 'free will' which is no longer tenable."